Pop-Up Card Trends in the U.S. Market in 2025

Because Connection Never Gets Old In a world of fast messages and digital noise, one thing still touches the heart like nothing else: a beautifully crafted card, made by hand. Handmade pop-up cards are not just greetings — they are keepsakes, gestures, and memories. And that’s why they will never go out of style. 1. A Return to Meaning We live in the era of instant everything. But the more digital our lives become, the more people crave something real, personal, and lasting. A handmade card shows time, effort, and care — things you can’t click and send. 2. Every Fold Tells a Story At Viet-Craft, each card is designed, cut, and assembled by skilled artisans in Vietnam. Behind every fold is a human hand. Behind every detail is a story. Our designs are not just pretty — they’re purposeful. 3. A Gift That Stands Alone A card can be more than a message. Pop-up cards double as gifts, often displayed on shelves, desks, or mantels for months. Unlike flat cards, they surprise, delight, and linger — long after the celebration ends. 4. Timeless for All Occasions While trends come and go, the act of giving something handmade remains timeless. Whether it’s a birthday, wedding, thank-you, or “just because,” a handcrafted pop-up card fits any moment with beauty and grace. 5. Made to Be Felt, Not Just Seen Digital messages are forgotten in seconds. A physical card is held, opened, kept. People don’t throw away handmade pop-up cards — they save them in drawers, albums, or memory boxes. That’s emotional value that lasts. At Viet-Craft, we believe handmade is not a trend — it’s a statement. In every card we make, we celebrate human creativity, connection, and the quiet power of something made by real hands, for real people.

Designing for a Global Audience with Respect and Insight Pop-up cards are more than just paper — they carry messages, symbols, and emotions. When exporting or designing for global markets, it’s essential to consider cultural sensitivity. A well-intentioned design in one country may feel inappropriate or misunderstood in another. Here are key points retailers and custom card buyers should keep in mind when creating pop-up cards for international audiences: 1. Research Color Meaning Colors carry strong cultural meanings. In Western markets, white is often used for weddings, while in some Asian cultures, white symbolizes mourning. Red may represent love in the U.S., but in some Middle Eastern cultures, it can signal danger. 2. Avoid Religious or Political Icons (Unless Localized) Unless you’re designing for a specific religious or national event, it’s best to avoid icons like crosses, crescent moons, or political symbols. These can alienate customers or spark controversy in certain regions. 3. Mind the Occasion Certain holidays are not universal. Christmas, Lunar New Year, Eid, Diwali — each has specific imagery, colors, and customs. A card designed for one market may feel confusing or insensitive in another if cultural context is missing. 4. Consider Language and Tone When printing text or greetings, double-check phrasing and tone with native speakers. A word-for-word translation may lose meaning — or worse, offend. Sometimes, “blank inside” cards are safest for international sales. 5. Respect Cultural Symbols Animals, gestures, or flowers may carry symbolic weight. For example, owls symbolize wisdom in the West but are bad omens in some parts of Asia. Always research the local meaning of your imagery. 6. Offer Regional Customization For buyers serving multiple markets, consider custom pop-up cards tailored to each region. At Viet-Craft, we often help clients adapt existing templates with localized colors, themes, or packaging — while keeping production efficient. Being culturally aware isn’t just polite — it’s smart business. Respecting your customers’ backgrounds helps you build trust, expand reach, and avoid costly design mistakes.

Insights for Exporters and Retail Partners Australia has a strong culture of gifting — personal, thoughtful, and often eco-conscious. For small retailers, gift shops, and stationery boutiques, handmade pop-up cards have become a growing favorite. If you're exporting from Vietnam, understanding what Australian buyers want is key to building long-term partnerships. 1. Compact, Lightweight Designs Australian retailers prefer cards that are easy to stock, display, and ship. Fold-flat pop-up cards are ideal because they take minimal shelf space and are travel-friendly, especially in tourist-heavy areas. 2. Localized or Nature-Inspired Themes Designs that feature animals, plants, or outdoor scenes resonate well. While kangaroos and koalas are popular, floral pop-up cards, birds, and beach themes are equally loved — especially when styled in soft, modern colors. 3. Sustainable Materials Eco-friendly production is a major factor. Buyers actively seek cards made from recycled paper, plastic-free packaging, and ethical manufacturing processes. Highlighting these values helps build trust with Australian stockists. 4. Cards That Feel Like a Gift Australians often choose cards that stand out and add value to the gift itself. Intricate 3D cards that can be displayed after opening are a hit — especially for birthdays, weddings, and milestone events. 5. Versatility in Occasions Shops want card collections that work across multiple occasions. Cards without printed text (or “blank inside”) give flexibility for buyers to personalize and use them all year round. 6. Consistent Supply & Low MOQ Options Many small retailers in Australia appreciate low minimum order quantities and reliable restock options. Having a ready-to-ship catalog of designs, with optional OEM branding, is a major advantage. At Viet-Craft, we collaborate with Australian gift stores and importers to offer sustainably crafted, high-impact pop-up cards tailored to market needs. With export-ready packaging and flexible wholesale programs, we help you stock what your customers love.

What’s Selling and How to Stay Ahead The U.S. remains one of the largest and most dynamic greeting card markets in the world. In 2025, American consumers continue to look for cards that feel meaningful, fresh, and visually stunning — and pop-up cards check all those boxes. If you’re a retailer, distributor, or importer, here’s what’s trending right now in the US pop-up card market — and how sourcing from Vietnam can give you an edge. 1. Bold Florals and Nature-Inspired Themes American buyers love cards with large, vibrant flowers, trees, butterflies, and seasonal landscapes. These are top-sellers for birthdays, Mother’s Day, and spring events. Look for 3D floral cards with rich colors and layered details. 2. Multi-Use Cards: Art + Message Consumers now want greeting cards that feel like a gift. Pop-up cards that double as display pieces are gaining popularity. Buyers appreciate cards that stay on desks or mantels long after the occasion has passed. 3. Personal Connection and Sentiment Handwritten messages and heartfelt moments are trending. Many retailers are sourcing handmade cards that feel personal — especially with “blank inside” formats so the sender can write their own story. 4. Minimalist and Modern Designs Not all buyers want cute or classic. Clean lines, neutral tones, and geometric pop-up structures are appealing to a younger, design-conscious audience. 5. Ethical and Eco-Friendly Production There is growing demand for eco-conscious greeting cards. Buyers ask about recycled materials, plastic-free packaging, and fair production practices. Vietnam’s handmade card industry is well-positioned to meet this demand. 6. Custom Branding for Corporate Buyers B2B gifting is huge in the U.S. Corporate clients often request custom logo cards for holidays, employee appreciation, or milestone events. Offering OEM 3D pop-up cards from Vietnam allows you to serve this market profitably. At Viet-Craft, we help international clients tap into these trends with hand-assembled pop-up cards tailored to U.S. tastes. From large florals to modern minimalism, our collections are ready for wholesale and custom export.

Size Matters — But So Does Purpose When choosing pop-up cards for your store, size isn’t just a design choice — it affects pricing, display, and how customers interact with the product. Both mini and standard-sized cards have their advantages. Here’s how to choose what fits best. Mini Pop-Up Cards Compact and charming, mini cards are often around 10×10 cm or smaller. Pros: – Lower price point, easy for impulse buys – Ideal for travel, souvenirs, or gift add-ons – Take up less shelf space Cons: – Limited space for messaging – Less dramatic 3D effect compared to larger formats Best for: souvenir shops, airport stores, pop-up stalls, or when you want volume at low cost. Standard Size Pop-Up Cards These are classic 12×18 cm or A6 formats, with full-scale 3D impact. Pros: – More space for writing and design details – Higher perceived value – Suitable for gifting, special occasions, and corporate use Cons: – Higher production and shipping costs – Needs more display space in-store Best for: bookstores, boutique gift shops, corporate clients, and retailers focused on premium gifting. At Viet-Craft, we offer both mini and standard options for wholesale buyers. You can even mix sizes in a collection to appeal to a wider customer base. Whatever the format, every card is handmade with care — and sized to make an impression.

Deliver Quality — Across Borders Pop-up cards are delicate, dimensional, and handmade — which means international shipping requires care and planning. Whether you're a retailer ordering in bulk or a distributor reselling abroad, getting your cards from factory to shelf safely is essential. 1. Choose the Right Packaging Use snug-fitting boxes with protective layers between stacks of cards. Avoid air gaps to prevent movement in transit. For large shipments, double-wall cartons add extra protection. 2. Protect the Pop-Up Structure Each card should be folded flat and wrapped, either in eco-friendly sleeves or with kraft interleaves. Reinforce edges and corners if cards include intricate 3D elements. 3. Mind the Climate Shipping from Vietnam to colder or more humid regions? Use moisture-resistant materials and avoid storing boxes in damp environments. Paper can warp if exposed to humidity. 4. Optimize Carton Size for Freight Work with your supplier to design boxes that match your freight method — sea or air. Efficient sizing saves cost and reduces your carbon footprint. 5. Include Documentation Always ask for proper export paperwork: invoice, packing list, certificate of origin, and HS code for customs. This helps avoid border delays and unnecessary fees. 6. Test Small Before Scaling Up If it's your first time importing pop-up cards from Vietnam, start with a smaller batch to test delivery times and product condition before scaling wholesale orders. At Viet-Craft, we handle global shipments to the US, Europe, Australia, and beyond. Our team carefully packs every order to protect your handmade cards and ensure they arrive ready to sell — no damage, no delay.